| Back in the olden days, the main way you'd promote | | | | they'll start to promote you. |
| your hotel would be to place an advert in Yellow | | | | 3. Create a profile for your hotel on Facebook. Again, |
| Pages, sit back and wait for the phone to ring. | | | | let your customers know and send them out regular |
| Nowadays, whilst Yellow Pages still has a place, there | | | | special offers. This isn't as odd as it sounds, there are |
| are many more ways for you to boost your | | | | plenty of businesses out there being promoted on |
| occupancy rates, often at a fraction of the cost. | | | | sites like Facebook. |
| | | | 4. Join one of the main hotel booking sites. You need |
| 1. Check your hotel's own website. Are the | | | | to keep your available inventory up to date. And, of |
| promotions up to date? Is the copyright date this | | | | course, they charge a commission. But you're getting |
| year? Can guests add comments to your guest | | | | business from websites you never knew existed |
| book? If so, do they know this? If not, why not. | | | | which will help to keep your hotel rooms booked. |
| Keeping your website's content fresh and up to date | | | | 5. Join one of the independent hotel directories and |
| is an excellent start for promoting your | | | | get your establishment featured there. Some of |
| accommodation. | | | | these sites are surprisingly popular and will deliver a |
| 2. Start a Twitter page and make it the task of one | | | | good amount of bookings for the small charge they |
| of your receptionists to "tweet" something at least | | | | make. |
| once a day. Let your customers know about this and | | | | |