| True or False? The tower under construction next to | | | | "We have plans to expand our Disney Vacation Club |
| Disney's Contemporary Hotel will be a new Disney | | | | business both on Walt Disney World property and at |
| Vacation Club resort? | | | | other vacation destinations in the future. However, |
| Imagine on your next vacation rolling out of bed, | | | | we don't have anything formal to announce today," a |
| hopping on the monorail, and jumping off at dozens | | | | Disney Vacation Club spokesperson was reported to |
| of fun resorts and exciting attractions. If rumors | | | | have said. |
| prove true, you may soon be able to do this at the | | | | Reasons to Remain Quiet for Now |
| Contemporary Hotel's under-construction tower. | | | | Expert industry analysts say Disney may have |
| Disney is playing their information card close to the | | | | strategic reasons for not now releasing a |
| chest regarding the Contemporary Hotel addition. But | | | | Contemporary Hotel timeshare announcement. |
| the new tower has already soared to five stories | | | | Disney has invested deeply in the profitable |
| and is expected to be completed in 2009. | | | | timeshare business in recent years. Announcing future |
| The Tower is on 14 acres a little north of the | | | | Disney timeshares in the Contemporary Hotel, which |
| resort's icon; the A-frame Contemporary Hotel. This | | | | are likely to be very popular, given their |
| was only the second hotel at Disney World when it | | | | jump-on-the-monorail and vacation location, could |
| opened several months after the Big Mouse himself | | | | slow current sales at Animal Kingdom Villas and |
| first welcomed guests on October 1, 1971. | | | | Saratoga Springs Resort & Spa, both at Disney |
| Rumors persist, supported by growing evidence, that | | | | World. |
| Disney plans to use the new tower for Disney | | | | Disney timeshare buyers [ must purchase Disney |
| Vacation Club timeshares. Rumors are speculation and | | | | Vacation Club points from a "home" resort, and there |
| hearsay, but consider the following factual evidence. | | | | are a limited number of points available at each DVC |
| EVIDENCE: Building-permit applications filed with | | | | resort. Owners can be very picky about their home |
| Reedy Creek Improvement District identify the | | | | resort. They are given priority in making reservations |
| owner of the property as a company called JMSRM | | | | at that particular resort when booking a vacation. |
| Inc. State records show this as a fictitious name | | | | Every owner has plenty of reasons for picking their |
| created in August 2006 by Celebration-based Disney | | | | home resort and then promoting and defending the |
| Vacation Development, parent company of the | | | | delights of home. |
| Disney Vacation Club timeshare company. | | | | "If you're trying to make a sale at Saratoga Springs |
| EVIDENCE: In a pair of letters, an environmental | | | | or the Animal Kingdom, and a potential buyer is |
| consultant hired by Disney calls the new tower "a | | | | aware that a year from now there's going to be |
| proposed Disney Vacation Club (DVC) Resort at the | | | | Disney timeshare available in the Contemporary Hotel; |
| Contemporary Hotel." | | | | that might hurt your other sales," say Disney |
| EVIDENCE: In a recent filing with the U.S. Securities | | | | timeshare marketing experts. |
| and Exchange Commission, Disney revealed that it | | | | Disney could decide against marketing the |
| has about 680 more timeshare units under | | | | Contemporary addition as timeshares. The new |
| construction at Disney World. Disney has publicly | | | | tower could just add more hotel suites to the |
| acknowledged only one ongoing timeshare | | | | Contemporary. Company executives reportedly said |
| construction project in Orlando: Kidani Village, an | | | | recently that Disney World hotels are averaging 90 |
| extension of the partially completed Disney's Animal | | | | percent occupancy. The Contemporary commands |
| Kingdom Villas. That project is expected to have 340 | | | | nightly rates as high as $1,310 a night for a |
| units when finished in spring 2009, leaving another | | | | one-bedroom suite. |
| 340 or so unaccounted for. A magical mystery or | | | | Whatever the real and actual use, the Contemporary |
| Contemporary construction? | | | | addition is sure to be lavish and posh. Records show |
| Construction records for the Contemporary | | | | the crescent-shaped tower will include a host of |
| expansion call for 295 three-bedroom suites. Some | | | | amenities, including a swimming pool and water-play |
| could be sold as separate two- and one-bedroom | | | | area with an outdoor bar and a water slide; a spa; |
| units by using a "lock-off" design often used in | | | | tennis courts; a barbecue pavilion; and a 499-person |
| timeshare resorts. | | | | lounge on the 15th floor featuring a restaurant and |
| But the Mouse remains mum about the | | | | bar. The new tower will be connected to the main |
| Contemporary addition. | | | | building by a pedestrian bridge. |