| You may have the most wonderful hotel in the | | | | optimization techniques will enable your hotel website |
| world, with gorgeous landscaping, comfortable rooms, | | | | to be returned high in the rankings of search engine |
| and impeccable service, but if guests don't know | | | | results - a critical element of effective online hotel |
| about it, your occupancy rates will be a continual | | | | marketing. |
| disappointment. In this day and age, the most critical | | | | Factors to Consider |
| component of hotel marketing is great hotel website | | | | When choosing a marketing company for your hotel |
| design. | | | | website design, make sure that they understand and |
| Why Hotel Website Design? | | | | meet these goals: |
| The numbers say it all. During 2007, almost a third of | | | | * Generating qualified, quality visitor traffic |
| all hotel revenues will be generated by online channels. | | | | * Motivating visitors to delve deeper into your hotel |
| Moreover, over half of your target audience's | | | | website |
| decision-making is influenced by the Internet. Over a | | | | * Converting visitors into online hotel revenues |
| third of hotel guests choose their hotel based on | | | | Too often, hotel websites are developed in reverse, |
| online research, but book through another channel. | | | | placing the emphasis on design rather than on |
| The remainder researched their choices through an | | | | generating website traffic. The key is to balance |
| Internet portal, but then tried to book directly with | | | | traffic generation effectiveness, the site's "look and |
| the travel provider. | | | | feel," and conversion techniques to produce a hotel |
| Without great hotel web site design, it's as if you | | | | web site that looks great, gets plenty of traffic that |
| printed 1,000 beautiful, four-color, ten-page brochures | | | | converts into bookings. |
| that stunningly captured the unique nature of your | | | | Find a Hotel Website Design Company |
| hotel at ten dollars apiece, and then locked them | | | | Today, Internet design and marketing companies |
| away in a cupboard. How effective would they be? | | | | have specializations. In order to get the best return |
| The "look and feel" is vitally important in motivating | | | | on investment, it's best to choose a website design |
| visitors to explore your hotel product, and in guiding | | | | company that specializes in hotel website design. |
| them to buy, but without the right technology, site | | | | Make sure that their approach adheres to the |
| structure, and navigation methods, you will only have | | | | following guidelines - otherwise, keep shopping. The |
| marginal online revenues. | | | | company should: |
| Hotel Search Engine Optimization | | | | * Identify your visitors' expectations and intentions |
| Even if you have a wonderful hotel web site design, | | | | * Work with you to clarify your own objectives |
| if no one can find your website when they are | | | | * Develop a hotel website revenue conversion |
| searching online for that "luxury San Diego hotel," | | | | strategy |
| that "romantic B&B outside Paris," or that | | | | * Determine site components that satisfy both |
| "adventure scuba holiday in the Maldives," it's as | | | | design and search engine optimization goals |
| though you didn't have a website at all. | | | | * Map our "click paths" that will lead to conversion |
| The way that potential guests will find your hotel | | | | Your hotel website design and search engine |
| web site is through search engine optimization. Search | | | | optimization are the two keys to generating the kind |
| engine optimization is both an art and a science - and | | | | of traffic that will keep your occupancy rates in the |
| shouldn't be left to amateurs. Search engine | | | | stratosphere! |