| Hotel franchising could never be simpler. Investors are | | | | allowing customers to feel it is the established brand |
| taking a minimum risk in hotel chains because | | | | they recognize. |
| franchisors do a lot of the leg work to help the | | | | This is helpful considering guests have a trust and |
| company grow profitably. | | | | comfort towards international hotel chains for their |
| The business model of each is an already defined | | | | consistency. The quality of a hotel chain remains |
| system proven profitable. Support and assistance is | | | | intact. Guests understand before booking exactly |
| given to investors because of the importance to be | | | | what to expect. Best Western provides more of a |
| a success. Such assistance would include providing an | | | | relaxing environment while the Hilton provides a |
| architectural plan for building development to | | | | variety of brands including upscale, mid-priced and |
| evaluations of progress to ensure the company is | | | | more. No matter what the brand, one is able to |
| not faltering. The real estate aspect of beginning this | | | | make their choice easier by being aware of the |
| business can be overwhelming. Franchisors are sure | | | | hotels style. |
| to provide investors any guidance needed. One may | | | | An intercultural knowledge in the hotel industry |
| have to provide individual advertisement; however, | | | | enhances the ability to go beyond a specific area. |
| this will be stated in the agreement. | | | | With the spread of hotel chains internationally this |
| International hotel chain ranking between 2006 and | | | | aspect of the industry is indispensible. The Diversity |
| 2007 shows an increase in the number of hotels | | | | Elite 60 showed that there was almost no difference |
| leading to a 2.5% average increase in rooms. Hotels | | | | between the first and 60th place. This proves many |
| included in this rating are Hilton Corp, Best Western, | | | | hotels have set a stronger importance on their |
| Marriott International and also those outside of the | | | | diversity programs. A larger diversity program pens |
| United States such as Accor at 2.3%, France, and | | | | the doors to a wide location range and a higher |
| Intercontinental HG at 3.5%, Great Britain. | | | | amount of diverse guests; and, therefore, an |
| Benefits of franchising international hotel chains are | | | | increase in the number of guests total. In todays |
| never ending. Group purchasing between franchisees | | | | world a hotel chain must consider its diversity. |
| allows for a discount when buying raw materials to | | | | As for all investors, now is the time to begin in this |
| supplies. Training is set up, great for those new in the | | | | growing industry when the population increases |
| industry, and a team is available to aide in any daily | | | | yearly and each countrys diversity expands. |
| operation; bookkeeping, customer service, | | | | International hotel chain ranking will only go up. Who |
| advertising, etc. The franchised company is set up to | | | | will hold onto the chain as it rises? |
| look exactly like the original, using all similar logos; | | | | |