| Mystery shopping is an exciting way to make money | | | | and other specific details requested by clients. They |
| by providing valuable customer service information to | | | | also evaluate the front desk staff, hotel restaurants, |
| a business. In today's highly competitive business | | | | catering services, hotel bars, cafes, gift shops and |
| world, the demand for mystery shoppers is increasing | | | | reservations for clients to enable the client to gain |
| tremendously. Mystery shoppers are usually hired by | | | | advantage over competitors. |
| large restaurants, hotels, hospitals, movie theatres | | | | Once the evaluation is completed, hotel mystery |
| and financial institutions to evaluate the level of | | | | shoppers generate a narrative report based on the |
| customer service and to motivate the business. | | | | data gathered during mystery shopping. Reports |
| Providing customer service that exceeds customer | | | | generated by the shoppers help their clients to |
| expectations is the key factor to succeed in any | | | | improve the training programs and recruitment |
| business. To stay in front of major competitors, | | | | process. Hotel mystery shoppers are paid for |
| most of the large hotel chains hire hotel mystery | | | | submitting the reports on time. Depending on the |
| shoppers that specialize in measuring the | | | | type of property and report, the fee of a shopper |
| performance of hotels. Hotel mystery shoppers are | | | | ranges from $100 to $300 per night. |
| independent contractors who make an anonymous | | | | A and M Business Services, AboutFace, A Top Shop, |
| visit to a hotel so as to give a comprehensive | | | | Bare Associates International (BAI), Beyond |
| evaluation of customer experience and service. | | | | Marketing Group, Check-Up Marketing, Count on Us, |
| Different hotel mystery shoppers may make a | | | | Hotel Shopping Network, Satisfaction Services Inc. |
| number of visits over a period of weeks or months. | | | | and Coyle Hospitality Group are some of the leading |
| Hotel mystery shoppers work with hotels for the | | | | firms that offer mystery shopping services for |
| purpose of assessing customer service, product | | | | upscale hotels. |
| quality, guest satisfaction, guest loyalty, profit margin | | | | |