| When you are designing a business web site there | | | | relevant to that term. The most relevant go first, |
| are some aspects you must take into account. Here | | | | and if they are equally relevant, the one with higher |
| you will find an explanation on key success factors | | | | Page Rank goes first. |
| for hotel web sites. | | | | So, your site must be optimized around a set of |
| As you may be awarded, people search for hotels | | | | commonly used terms or keywords to be found. |
| and flights online more than by other channels. | | | | How you choose these keywords is the question to |
| The most important of the key success factors for | | | | master these key success factors for hotel web |
| hotel web sites is being search engine friendly so to | | | | sites. |
| be found when a customer performs a search online. | | | | In hotel websites, unless you have a well known |
| Search engines have particular formulas to qualify the | | | | branded name, it is good idea to optimize your site |
| relevance of the sites and assign a number called | | | | around the geographical region you are in rather than |
| Page Rank (some how like the stars classification | | | | your hotels name. You will have better chances to be |
| system for rating hotels) to determine who gets top | | | | found, as it is more likely that a person search for |
| placement in search results. | | | | "hotels in someplace" rather than your name. |
| Once you are indexed, some of the bots (search | | | | These keywords must be used in the header of the |
| engines programs) will periodically revisit your site | | | | page (portion of the webpage between and) mainly |
| looking for changes and updates. How high you rank | | | | in the title of the document, and in metatags as |
| depends largely on how well your web site is | | | | keyword and description. In the web copy (portion |
| optimized, along with other proactive marketing | | | | of the website between and) you should use your |
| activities such as links strategy development. | | | | keywords in headings (h1, h2, etc.), the "alt" text of |
| To master the first of the key success factors for | | | | images and sprayed in the text (in bold or italics if |
| hotel web sites you must understand what a | | | | possible). |
| keyword is. | | | | There are many factors affecting web sites success. |
| When a person type in her browser a search term, | | | | Find out what other key success factors for hotel |
| the spiders of the search engine check the | | | | web sites are! |
| databases of sites and display the ones that are | | | | |