The State of Dubai's Hotel Industry - December 2009

Whatever the outcome of the Dubai World financialthe number of planned projects in the Middle East
crisis, one thing is certain. Hotels in Dubai are going tohotel industry declined by 17 percent over last year.
have a tough time in the months, maybe even yearsAmazingly, this region has still not lost its appetite for
ahead. It doesn't take a psychic to see why. Astaking risk, compared to a 21 percent decline seen
economic activity has slowed down in the housingacross Europe.
and financial sectors, it has also affected the otherBut one really wonders whether the grandiose plans
segments of the society. Many expatriates haveof the ruler and the Government of Dubai will really
been forced to leave following the termination ofbear fruit and if so when. Dubai has clearly erred on
their employment contracts. Some have left behind athe side of plenty and the excess capacity may
lot of unpaid bills, credit cards and keys in the ignitionforce it to not only lower its rates but also keep
of their parked cars at the airport. It's all part of life.them consistent and realistic for a long time to come.
One may argue that with the sub-prime mortgageThe present room rates at some hotels are still too
crisis in the USA escalating out of proportion andhigh, as they are still living in a fool's paradise instead
engulfing the financial sector as well, it was only aof waking up to the reality of what has transpired in
matter of time before its effects were felt all overthe last few months. Those that have indeed woken
the world. And Dubai was invariably affected startingup and smelt the coffee stand to gain, and the
in mid 2008.sooner the rest of Dubai catches up, the better.
Following the downturn in the housing, constructionBy some estimates, Dubai hotels have lowered their
and financial sectors, allied sectors like shopping, hotelroom rates between 25 to 30 percent, in a bid to
and others have definitely felt the impact. In theshore up occupancy rates. This strategy has certainly
glory days of the recent economic boom thatworked, as for expatriates in search of a job who
culminated in June 2008, hotel occupancy rates inare without living quarters, finding affordable hotel
Dubai were almost 80 percent despite the high pricesaccommodation is the only other alternative. To
quoted. As business was brisk and there was acompete effectively, the average hotel in Dubai has
multitude of opportunities all over the emirate, thisto reduce its rates. Business is slow, so hotels in
inconvenience was just worked into the equation asDubai are not really filling up. One can easily see this if
a part of the cost of doing business in the Middleone compares occupancy rates at apartment hotels
East.in Dubai or Dubai hotel bookings of last year as
Now however, it is a distinctly different story. Withcompared to this year. In fact reports show that
the economic bubble having burst, the futureDubai hotels booking rates are in sharp decline and
suddenly does not look that rosy. Recent reports bythe industry is in a quandary as to what to do about
a US based firm, Lodging Econometrics, found thatthis issue.