| Will we have to drop rates to gain new clients? Will | | | | being able to sell your hotel. |
| we take crappy business because we have to? Do | | | | I do not recommend or suggest EVER to trash your |
| you look twice at business opportunities that you | | | | competition in front of a new client. You will instantly |
| wouldn't of thought about before you turn them | | | | lose the respect of many, many clients. There are |
| away? Are you offering more concessions to make | | | | ways of going about discussing a competitors |
| your RFP more attractive and a better value? | | | | weakness to a prospect without sounding like a jerk. |
| What is your plan of action? It's time to take a fresh | | | | You may mention "our property has recently |
| tour of your competition. What are their features? | | | | completed a multi-million dollar renovation plan, or we |
| What is their pricing structure? What type of | | | | have recently upgrading our internet services" rather |
| business do they have? WHAT CAN YOU TAKE? | | | | then "their property is a dump and their service is |
| Get the edge, work your game plan and take this | | | | terrible". You can even mention that you have |
| week to check out the area hotels. I'm sure most of | | | | recently toured the area hotels and you find that |
| you have completed a monthly action plan for the | | | | your property has much more to offer and even at |
| 2009 budget. Take a look at your plan, put it in | | | | a possible savings. |
| action. | | | | Make appointments this week to tour your |
| What are all of the other hotels doing? Is there | | | | competition, do a rate analysis and educate yourself. |
| something your missing? Remember the more you | | | | Good luck! |
| learn about your competition the better you are at | | | | |