| Keyword research, in very basic terms, is the stuff' | | | | keywords relating to Hotels: |
| you do to determine what are the best keywords to | | | | Accommodation |
| use to attract people to your website. | | | | Places to Stay |
| If you do not target the right Keywords you may | | | | Motels, etc. |
| end up wasting your time. For example, if you target | | | | Then expand on these new Keywords as with the |
| keywords that are too competitive to begin with | | | | Hotel in Washington example, and you will end up |
| you may end up getting no 1st Page Google | | | | with about 21 highly targeted keywords as follows: |
| placement at all. | | | | Hotels in Washington |
| On the flip side, if you optimise your web pages for | | | | Hotel Washington |
| phrases that do not actually get searched for then | | | | Hotels Washington |
| yes, you may be at the top of Google, but nobody | | | | Washington Hotels |
| else is ever going to see your listing. | | | | Hotels in the Washington Area |
| Keyword Research is important, but it does not have | | | | Hotels in and around Washington |
| to be complicated. | | | | Accommodation in Washington |
| There are some free Keyword Tools you should look | | | | Accommodation Washington |
| at using to help you with your Keyword Research, | | | | Washington Accommodation |
| but first you just need to use your common sense. | | | | Accommodation in the Washington Area |
| I suggest do the following: | | | | Accommodation in and around Washington |
| Let us assume you run a Hotel in Washington, your | | | | Places to Stay in Washington |
| main keywords would be: | | | | Places to Stay Washington |
| Hotel in Washington | | | | Places to Stay in the Washington Area |
| Now, you do not need to do much research to | | | | Places to Stay in and around Washington |
| realise that your main Keywords are: | | | | Motels in Washington |
| Hotel in Washington | | | | Motel Washington |
| But the first thing to do is to look at all the | | | | Motels Washington |
| immediate variations of those Keywords: | | | | Washington Motels |
| Hotels in Washington | | | | Motels in the Washington Area |
| Hotel Washington | | | | Motels in and around Washington |
| Hotels Washington | | | | Why is this so important? Well, if your target |
| Washington Hotels | | | | Keywords exactly match the keywords people are |
| Hotels in the Washington Area | | | | using on Google you will stand a much better chance |
| Hotels in and around Washington, etc. | | | | of appearing higher up the page. |
| What you should then do is brainstorm other | | | | |