| When you open a restaurant, you will need as many | | | | advertise the event in your restaurant. |
| new customers as you can get to make your | | | | 3. Enter and Sponsor Contests- One of the biggest |
| establishment a raving success. Your restaurant | | | | ways to use a restaurant marketing strategy, is to |
| marketing strategy will be the biggest part of bringing | | | | enter and win a contest. You can enter your cook or |
| in new business. Here are a few restaurant marketing | | | | chef in a cooking contest, or enter contests in |
| strategies for you to try. | | | | restaurant magazines and browse the internet to find |
| 1. Market your Restaurant in Hotel and Motel Rooms- | | | | contests to enter. You can create contests in your |
| People on vacation and people who do a great deal | | | | restaurant that will bring in customers. |
| of traveling, will want to know where to find an | | | | 4. Sell Gift Certificates- As another restaurant |
| excellent meal in your town. An excellent restaurant | | | | marketing strategy, offer gift certificates that your |
| marketing strategy is to call or visit hotel and motels | | | | customers can buy for their friends so that they can |
| within a 5 mile radius of your restaurant, and ask | | | | try your cuisine. Each gift certificate is a referral to |
| them if you can place menus and coupons in their | | | | your restaurant. Make sure the gift certificates come |
| rooms and lobby areas. Some hotels and motels | | | | in several different amounts, so the buyers can |
| provide a list of area attractions for their guests, ask | | | | decide how much to spend. |
| them if you can add your restaurant to their list. | | | | 5. Give Out Samples in Busy Locations- Have some |
| When the guests get hungry they will see your menu | | | | of your staff go to busy locations such as shopping |
| or your name on the list and will think of your | | | | centers, parks, malls etc., and give out samples of |
| restaurant. | | | | your most popular fare. When someone stops to |
| 2. Form an Alliance With Local Event Sponsors. This is | | | | sample your fare, you can hand them a menu, a |
| another great restaurant marketing strategy! After | | | | specials flyer, a business card, and a coupon for |
| any local concert or sporting event, people may be | | | | savings at your establishment. This should give you |
| ready to have a meal before they go home. Many | | | | more traffic and so many satisfied customers. |
| people come from quite a long distance to these | | | | 6. Offer Specials- You can offer special prices on |
| events, and they will be looking for a place to eat | | | | great food on special days. You can also offer a |
| before they head home. You can advertise on | | | | buffet of finger foods at special prices from 11 to 2 |
| existing monitors, or have someone stationed at the | | | | for the lunch hour. A great restaurant marketing |
| door and give out menus when the patrons go inside. | | | | strategy is offering frequent diner cards so that they |
| Remember women are more apt to keep flyers than | | | | can get a free meal after buying so many at the |
| men. In exchange for the advertising you can | | | | restaurant. |